Hello & welcome to 'Project Lummi' a new sunscreen brand wanting a combined logo for their new products. This is where the logo was born, I took the 'L & U' as a perfect shape for a beach lounger and added some weight to highlight.
Logo submark examples.
Example of full logo in different colourway.
A mock up of suncreen bottles for both sunscreen & after sun.
Playing around with colours, beach towel branding.....
More colourways to get a sense of what works best visually.
Inspiration came from playing around with different shapes, fonts and patterns, the ideas were born out of sitting in a pool, sunrays and the light reflections and shapes you get from sunlight.
