Based in California this unique sunglasses company make bespoke sunglasses with high quality materials. Their look needs to be elegant, high end and appealing to a wide audience who want something a little special that locks in the beauty of custom made pieces.
Chosen colours are warm golds and green/blue tones to add contrast. The primary logo was created from the idea of having a one off piece of jewellery that is personal to you, similar to that of a locket, to add some magic I wanted a hinged version that you can open to reveal your own treasure. The pattern that adorns the top is an aerial view of a parasol that reminds us of being on holiday and having some great sunglasses to wear come sunrise or sunset.
Primary & secondary logo concept, colour palette & font choices.
Advertising imagery
Secondary logo & pattern for use on smaller scale items including packaging.
Product imagery
Seal of quality materials used.
Alternative packaging idea
