A Californian retreat wanted branding for their new location called Bungalow West. The look and feel needed to be tranquil in look and colour that links to nature and sense of privacy.
It needed to be inviting to a degree and somewhat curious for those considering a getaway with a bit of a difference, exclusive yet elegant in look. Details are below that illustrate how my ideas came to life.
Examples of membership cards, the font used is rounded to be seen as friendly and has been manipulated to represent an unimposing lower level building to link to name that blends in with the landscape.
The butterfly was the first idea that came to mind to symbolise nature and more importantly transformation and free flow. Only part of the butterfly was used for the final logo.
Relaxing imagery for use to illustrate project design concept.
Do not disturb door signs for each zone across the retreat.
Colourways used throughout project.