This company delivers office documents to take aways to all sorts of packages every shape and size and promise great service and speed. They classify themselves as a forward thinking company that strives to do everything they can to save the planet hence the use of electric vehicles bikes and vans are all part of this commitment.
The character wears a chefs hat and carries a briefcase - meaning this guy can deliver all your needs regardless of the request. The nod to paper aeroplanes and triangular feet on this character are to show forward direction and movement given their business is to move goods.
Examples of staff uniform.
Their couriers not only drive electric vehicles they cycle to get their deliveries to local customers.
Samples of varying typeface colours.
Initial Analysis...
Some more detail on where choices originated from and why. A short summary only.
