Here is a recent project that required an old school glamour feel whilst keeping modernity in the design elements, the colours used are in keeping with 50's fashion.
The 'Lido' wordmark was created from shapes and the curve whilst not uniform all round has been given a different width at the bottom end to illustrate the flow of water. The font for 'Richmond' is contemporary and has a very subtle art deco feel. The green elements are there to show a tile effect that we often seen in lido's, swimming pools& old fashioned baths. The diver has been positioned in two different ways to show variation, the 'L' in lido comes from a diving board idea.
Below is an idea that came to mind in how this would be represented on a cover of marketing material, ie poster, leaflet or flyer.
