A soft playcentre in Windsor were looking for re-branding, starting with a new logo that represented cultural diversity in the name 'Mundo' meaning 'world' to showcase all countries across the globe. The logo created needed to be, fun, playful and colourful with soft edges attracting all parents and children to a safe and friendly environment.
During the process a submark was born out of some pure tinkering as a designer and took the shape of a little person, this is now utilised frequently as a sub/trademark for Mini Mundo both in print and digitally.
Submark below used in a variation of colours.
